With hundreds of millions of websites live on the internet, website owners need a way to stand out. Search engine optimization is just the thing for standing out in a sea of search engine results. Search engine optimization is the process that makes a site more visible to the software used by search engines, called web crawlers, and the users who access those search engines. The process can be quite involved and takes several skill sets in order to achieve results.
The first part of optimizing a site is adapting the overall design for visibility. If the site isn’t’ designed properly, the software used by search engines won’t be able to read the main content and sort the site by its value. The design of the site also affects the value. If menus and navigation buttons aren’t responsive, visitors will simply find another place to get the products and services they need.
Creating links that lead back to the site will also improve rank. Links are created by placing content on other sites such as blogs or message boards that contain hyperlinks. More links that lead back to the site means web crawlers will take note of the site and rate it as more valuable. Once the site is ranked higher, evaluators will check the site verify only white hat optimization methods were used. Whitehat optimizations are preferred because unethical optimization can drop the rank and value of a site considerably.
The most effective way to improve website value and therefore the rank of the site is with valuable main content. The content of the site needs to be fresh, relevant, and valuable in order to contribute to the site in a positive way. With a platform such as PosiRank, SEO service providers are able to offer up excellent content on demand. Since the content is created by individual providers, each piece is unique and helps create organic traffic. The point of creating organic traffic is that it converts to more sales. The traffic conversion process is different than optimizing a site, but great content contributes to that process in a powerful way.